Max Moreno of Boise, Idaho, learned a lot when putting together his professional portfolio. Once friends and family had a chance to review the portfolio of Max Moreno of Boise, Idaho, he began to gather requests on how others could also prepare a compelling portfolio that catches the eye of potential employers. Similar to a resume, Max Moreno understands that it can be difficult to create a portfolio that stands out from the pack. Fortunately, Max Moreno has ben able to work alongside a capable marketing team in his career who helped him put together a portfolio that attracts attention.
Max Moreno on the Basics of Portfolio Creation
1. Be sure to include your name on your portfolio. This sounds like an obvious point, but many HR professionals have had to search for a name within the portfolio. If the portfolio is being passed around the office, the name should be clearly visible up front.
2. Max Moreno strongly encourages you to include a “table of contents/introductory page” to assist viewers in understanding what you are presenting and explain why you are including what you are including. Depending on the contents of the portfolio, different managers may be more interested in one section than another. A table of contents makes it easy for them to find exactly what they’re looking for. This is a great way to show a future employer that you care about their time. Also, without an introduction, the contents of your portfolio may be difficult to understand.
3. Sometimes, what is excluded from a portfolio is just as important as what is included. A lot of people have a tendency to try and stuff a portfolio with as much of their work as possible. This is a mistake. A portfolio should be a showcase of the work you are most proud of. Max Moreno of Boise, Idaho also recommends leaving out a resume, as this is typically asked for separately.
Max Moreno of Boise, Idaho on possible items to include in your portfolio:
- Examples of your writings (newsletter articles, reports, presentations, annual performance reviews, etc.)
- Examples of your leadership style
- Articles that may have been written about you or your business.
- Accolades you or your business has received.
- Financial summary of your budget vs. actual results over the past few years (if not proprietary)
- Essentially anything you think an HR department or Search Committee would find interesting to learn about you before the meeting.
Max Moreno of Boise, Idaho believes that by utilizing the above advice as well as clear graphic succinct narratives with a focus on obtaining objectives that are data-driven, professionals can put together a portfolio that delivers the wow factor. The final element of a portfolio is a great place to showcase some personality. Employers will typically check the end of a portfolio to see if the candidate included some interests or provides details on their family life. This nice touch helps humanize a portfolio and reminds employers that a candidate is more than just a name in a list.
