New to Amazon? Here’s How to Kickstart Your Marketing Strategy

So you’ve decided to take the plunge and start selling products on Amazon. Congratulations! You’re joining one of the biggest and most exciting online marketplaces in the world. With millions of potential customers browsing Amazon every single day, the opportunity for sales is massive. But with that opportunity also comes a lot of competition from other sellers. 

To stand out and make your Amazon business a success, you need a smart and well-executed marketing strategy right from the start. Don’t just wing it – having a solid plan in place will set you up for far better results. As a new Amazon seller, it’s totally normal to feel a bit overwhelmed by all the marketing options and decisions. But don’t worry, we’re here to help you kickstart your Amazon marketing journey with some proven tips and tactics.

Optimize Your Product Listings

This is Marketing 101 for Amazon – make sure your product listings are fully optimized right from the beginning. Your product titles, bullet points, descriptions, and images all play a crucial role in convincing buyers to click that “Add to Cart” button. Do keyword research to include the most relevant search terms that buyers use. Write benefit-rich bullets that highlight exactly why someone should choose your product. And invest time and money into professional-quality product photography that shows your items in their best light.

An optimized listing doesn’t just help you show up higher in Amazon’s search results. It also provides shoppers with all the key details they need to feel confident making a purchase from you as a new seller. Don’t underestimate how important those first few sales and reviews are for building initial momentum!

Leverage Amazon Advertising

With over 2 million other sellers on the platform, it’s really tough to get noticed without using Amazon’s paid advertising solutions. Running sponsored product ads through an Amazon PPC agency is one of the fastest ways for new sellers to generate consistent sales while simultaneously gathering data and tweaking your marketing approach.

Sponsored product ads allow you to essentially “rent” prime real estate at the top of relevant search result pages and product listings. They provide a huge visibility boost compared to relying solely on organic rankings which can take months or years to build up. With automated campaign tools, Amazon’s ad platform also takes a lot of the guesswork and tedious management work off your plate.

Build Your Email List

While you may be starting on Amazon, you don’t want your business to be 100% reliant on the platform long-term. Building an email list of your own customers is absolutely essential for creating sustainable success. With an email list, you own direct communication channels for making announcements, promoting sales, gathering feedback, and ultimately driving more sales.

The key is to entice customers to sign up for your list with lead magnets like free downloads, discounts, giveaways, and valuable content. You can include calls-to-action for joining your list in a nicely designed Amazon landing page, your order insert cards, and follow-up email sequences. Just be sure to pay close attention to Amazon’s terms of service around email marketing.

Get Social

Social media is an amazing tool for amplifying your Amazon business and connecting with customers on a deeper level. It allows you to share a behind-the-scenes look at your brand, gather user-generated content for marketing, and directly engage with buyers in a more informal way. Plus, social channels represent additional traffic sources for promoting your Amazon listings and content.

As you’re starting out, it’s smart to first focus your efforts on just 2-3 of the most relevant platforms for your specific products and audience. Some great options to consider include Instagram, Facebook, TikTok, Pinterest, and YouTube. Post consistently, interact with your followers, and don’t be afraid to experiment!

Go Multimedia with Reviews, Live Video and More

Modern buyers love multimedia content – so don’t just stick to basic text and images in your Amazon marketing. Consider filming fun and engaging product videos that showcase your items from multiple angles and share helpful how-to tips. You can embed these on your listings and share across other channels too.

Another powerful strategy is to leverage the video capabilities within Amazon’s live streaming platform. Going live allows you to personally connect with an audience, provide in-depth information, do product demos, answer questions, and ultimately boost sales! Review video submissions from customers and influencers also add wonderful social proof.

There’s no denying that carving out success on Amazon as a new seller takes a lot of effort and strategic marketing work. But by optimizing product pages, investing in advertising, building email lists, leveraging social media, and incorporating multimedia, you’ll be well on your way!  

The key is to start strong with a comprehensive game plan that covers all the essential marketing channels and growth tactics. Be patient, keep analyzing and iterating on your approach, and always put the customer first. With diligent hard work and creativity, you can absolutely achieve your Amazon business dreams! For expert guidance, checkout one of the best agencies, Amazowl.

By Chris Bates